Whoopi Goldberg has made a lot of headlines in her lifetime. She is an award winning actress and has been on TV more times than I can count. Whoopi has been on The View since 2007, which is a tremendously popular show. Whoopi has used her fame and access to massive media platforms to tout her support for cannabis reform, which is something that I have always admired.
I would support Whoopi in just about anything that she does, but since she has supported the cannabis reform movement for so many years, I want to specifically support her newest endeavor – a line of cannabis products geared towards women. The announcement of the new line of Per MSNBC:
The Oscar winner and current co-host of “The View” announced Wednesday that she was partnering with Om Edibles founder Maya Elisabeth to roll out a series of new marijuana-infused products including a balm, a tincture, a bath soak and sipping chocolate, aimed at women suffering from menstrual cramps. The Whoopi & Maya brand will be available to consumers in California who are legally licensed to purchase medical marijuana products. MSNBC reached out Elisabeth and Goldberg for comment on their new venture but has not heard back at this time.
“I think it’s huge,” Art Way, the state director of the Drug Policy Alliance in Colorado, told MSNBC on Wednesday. “It helps the industry and only brings more credibility to the industry.” He believes that Goldberg could help erase the “respectability politics” stigma around legal drug selling which does exist in some segments of the black community.
There are a lot of celebrities that have announced plans to launch cannabis related products and companies, but a lot of them are just white noise to me. Yes, those celebrities consume cannabis, and so slapping their names on someone else’s cannabis product(s) is a no-brainer from a business standpoint, as the celebrity named should result in quite a few sales. However, those situations aren’t as sincere in my opinion as much as they are just good business opportunities for the time being.
I feel the same way about Whoopi Goldberg’s entrance into the cannabis industry as I did when I heard about Cliff Robinson, Melissa Etheridge, Tommy Chong and Woody Harrelson getting into the industry. All of those celebrities have been vocal about their support for cannabis reform, and in some of their cases, have also been bit by prohibition. There are a lot of celebrities that consume that have their eyes on the industry, but they have done next to nothing to support reform, which always makes their business desires fall flat in my opinion.
I tip my hat to Whoopi, and although it sounds like her products will first only be sold in California (I live in Oregon) so I can’t purchase any of them right now, I wish her nothing but the best and hope that she absolutely crushes it in this industry. When she expands to Oregon, I’ll definitely be purchasing some of her stuff for my wife and others. If you frequent an establishment that carries Whoopi’s products, make sure to support her, because she has always supported the cannabis plant! Below is a press release I received announcing the launch of Whoopi’s line of products:
After much anticipation, Whoopi Goldberg and award-winning edibles maker Maya Elisabeth would like to announce the launch of Whoopi & Maya, a medical marijuana company that will focus on producing competitively priced, high quality cannabis-infused salves, balms and edibles designed to relieve menstrual pain and discomfort. The company’s initial offerings will be a signature line of herbal medical cannabis products, formulated to provide relief for women experiencing menstrual cramps and discomfort, which will be available in April 2016.
“I am thrilled to partner with the amazing Maya Elisabeth to provide women an alternative for relieving the pain and discomfort associated with menstruation. This was all inspired by my own experience from a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief,” says Goldberg, the Chairwoman of Whoopi & Maya. “The only products available to us were filled with ingredients we couldn’t even pronounce and I discovered that I was not alone in this. When I looked further, I learned that this area was considered a ‘niche’…a ‘niche’ that includes half of the population! I was fortunate enough to be connected to Maya and this company is the result of that collaboration.”
“Every month women experience pain and discomfort associated with their period. Cannabis is a wonderful remedy, and combined with other superfoods and medicinal herbs, can provide the type of relief many women need,” said Ms. Elisabeth.
Maya Elisabeth, CEO of Whoopi & Maya is the owner of Om Edibles, founded in 2008, is one of the most innovative manufacturers in the burgeoning California medical cannabis market, and an influential member of an all-women Northern California cannabis collective, CA. She brings a wealth of personal experience and knowledge of cannabis infusion and herbal healing to this new partnership and has created a unique line of synergistic products that significantly relieve PMS, menstrual discomfort and cramps.
Whoopi & Maya’s Signature Line will offer four initial products in several scents, sizes and strengths that can work separately or together to provide a full range of monthly relief including:
· Raw sipping chocolate infused with either CBD or THC that can be mixed in liquids such as warm milk or eaten as taste dictates
· THC-infused tincture for serious discomfort
· Profoundly relaxing THC-infused bath soak
· Topical rub for localized pain
The company, based in northern California, enters California’s medical cannabis industry in the final days of the so-called “Wild West” — twenty years of rapid unregulated growth, and is poised to prosper in the modern era of professional regulation and mainstream success. The passage of the California Medical Marijuana Regulation and Safety Act this past fall set the tone for an emerging market that is expected to double in size over the next two years.
“Whoopi & Maya has the opportunity to set the Gold Standard for the medical cannabis industry. We have given ourselves a mandate to not only provide a quality therapeutic product, but also to educate the public and support social reform,” said Ms. Goldberg. Ms. Elisabeth adds, “We are an ambitious company entering an ambitious industry and can’t wait to expand our product offerings and geographic reach.”
Whoopi & Maya’s Signature Line of medical cannabis products will be available throughout California in April 2016 beginning with:
· Berkeley based delivery service C.R.A.F.T. Collective
· Blum in Oakland, part of a chain of medical cannabis dispensaries owned by Terra Tech (TRTC)
· AHHS – Alternative Herbal Health Services, one of Southern California’s largest dispensaries
· CBCB in Berkeley
About Whoopi & Maya
Whoopi & Maya is a medical marijuana company based in San Francisco, California. Founded by Whoopi Goldberg and Maya Elisabeth in 2016, Whoopi & Maya focuses on producing competitively priced, high quality cannabis infused salves, balms and edibles designed to relieve menstrual pain and discomfort.